Absolute Top of Page Rate | Google Search Marketing
Search absolute top impression rate is the percent of your impressions that are shown as the very first ad above the organic search results.
This is the best method to approach most online searchers a.k.a. potential customers upon they searching/comparing resources online. One of the best methods nowadays to get found by new customers, and always the cheapest way to reach out the niches.
Personally, i found that it is useless to have Google Ads marketing if the ads can't rank on top 3 ads spots and reach out to potential customers upon they are searching online.
Should you have further info about search marketing or if u want to outrank most rivals with Google Ads immediately, click here for more info.